A vision statement is sometimes called a picture of how you see something in the future, but it is so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning.
A vision statement may apply to an entire community or to a single division of that community. Whether for all or part of an organization, the vision statement answers the question, “Where do we want to go in the future?”
When you create a vision “statement,” you are actually articulating your dreams and hopes for your community. That statement is then readily available to remind you of what you hope to accomplish.
While a vision statement doesn’t tell you how you’re going to get there, it does set the direction for your business planning. That is why it is so important when crafting a vision statement to just let your imagination go and dare to dream – and why it is important that your vision statement captures your passion.
Unlike a mission statement, a vision statement is for you and the other members of your community, not for your customers or clients.
When writing a vision statement, your mission statement and your core competencies can be valuable starting points for articulating your values. Once you have your vision statement will have a huge influence on decision making and the way you allocate resources.