Values are those things that really matter to each of us, the ideas and beliefs we hold special. Caring for others, for example, is a value; so is the freedom to express our opinions. Values are also the rules by which we make decisions about right and wrong, should and shouldn’t, good and bad. They also tell us which are more or less important, which is useful when we have to trade off meeting one value over another.
Dictionary.com defines values as: n : beliefs of a person or social group in which they have an emotional investment (either for or against something); “he has very conservatives values.”
Morals have a greater social element to values and tend to have a very broad acceptance. Morals are far more about good and bad than other values. We thus judge others more strongly on morals than values. A person can be described as immoral, yet there is no word for them not following values.
Dictionary.com defines morals as: n : motivation based on ideas of right and wrong